Mootropic Energy
Single-page landing site for a fictional nootropic brain-fuel energy drink, built as a static HTML page with a custom SVG logo, animated background color and a CNAME for a custom domain. A one-day brand concept.
- BPM
- 152
- GRADE
- C
- LEVEL
- 6
- RELEASES
- 0
- YEARS
- 2022–2026
Brain Fuel, No Product
The pun came first. Mootropic, a nootropic brain-fuel energy drink that has never been in a can, got a single static HTML page in June 2022 with a custom SVG logo, an animated background color, and a CNAME pointing a real domain at it. One day.
There's no product behind it. It was the same exercise as Space Water eleven days earlier: take a joke brand seriously enough to draw the logo, pick the palette, write the one line of copy, and put it on a domain.
The next day I made the opposite drink. Mootropic was for waking up, Last Call was for going to sleep, same template. Two afternoons, two brands, zero beverages.